Search Engine Optimization
Search engine optimization (SEO) refers to the techniques that get your site
listed by the Web's leading search engines, enhance your search rankings and
making it easier for everyone on the Web to find.
There are two pieces to search engine optimization
- Off-page Optimization
- Also known as "link building," refers to relevant and reputable
sources linking to your site. If you are a moving company for example,
you'll want a real estate company linking to yours. Issuing press
release through an online distribution service is another proven link
- On-Page Optimization
- The art of creating a site structure and content that is search
engine friendly. Because search engines gather information through
spiders, automated program that randomly visit Web sites and report back
to the search engine. Making it easy to find all of your site's relevant
information is a must. Some of the things that search engine spiders
look for are title tags, meta description tags, meta keyword tags, the
amount of content and age of innformation, the date information was last
edited, and a site map.
- The title tag is a required HTML element and is the most important
on-page factor for search engine ranking. Search engine results also use
it for the title of your site. Each page should have a title tag of less
than 65 characters that summarizes its content.
- A meta description's content appears under the title tag in search
engine results. It should provide information specific to the page such
as product details, special offers, or sales messages. A meta
description tag should clock in under 150 characters.
- A meta keyword tag contains all the keywords for a page. Keywords
should be restricted to words that appear in the title tag or in the
page itself. Keyword tags should be limited to 10-to-15 words. Words and
phrase are separated with commas with no space between.
The best page content contains between 400 and 700 words, has fewer than 50
outbound or external links, and is updated on a regular basis.
A site map is an HTML or XML document that lists your pages in a hierarchical
manner and helps spiders find them all. Spiders look for your site map off of
your Web site's root.
example. And while Flash Web sotes can look great most search engines cannot
read the information embedded in the Flash file. Better options are having two
versions of the sit, one Flash and one HTML, or just using a few Flash elements
within an HTML site.